Monday, January 23


7:30 AM - 1:30 PM

Departing from the Hyatt Regency’s own marina, this excursion offers you glorious views of sandy beaches and mangrove swamps as you make your way to a fishing spot in the breathtaking Gulf of Mexico. Space is limited, reserve your spot by adding this pre-event excursion to your itinerary when you register!

Tuesday, January 24


The D Event

If you are a high-level consumer-facing brand owner in marketing or design, you are eligible to attend The D Event, a separate brand only roundtable event. Get the details.

Limited seating. Additional registration fee applies.

7:30 AM - 4:00 PM
John Miziolek, Founder and President, RESET BRANDING
John Gleason, Founder and Owner, A BETTER VIEW STRATEGIC CONSULTING

The D Event

Package Design Matters Conference is proud to partner with the respected and experiential D Event, a one-of-a-kind thought leadership forum that brings together experienced, senior-level corporate design and business leaders in an intimate and collaborative environment – to share, to learn, and to explore, among peers.

This is your opportunity to:

  • CONNECT with other corporate design leaders in a supplier-free, collaborative environment.
  • ENGAGE in high-level, strategic discussions about the business value of Design.
  • INSPIRE other design and thought leaders throughout the industry with your challenges and successes.

Click here for all the details.


The Strategic Design Leadership Summit

If you are a principal or senior manager of a leading strategic brand identity design firm, you are eligible to attend The Strategic Design Firm Leadership Summit, a separate agency only interactive workshop. Get the details.

Limited seating. Additional registration fee applies.

11:00 AM - 4:00 PM
Rob Wallace, Managing Partner, BEST OF BREED BRANDING CONSORTIUM

The Strategic Design Firm Leadership Summit
A half-day workshop exclusively for Strategic Design Firm Management

Moderated by Rob Wallace, managing partner at Best of Breed Branding Consortium, this one-of-a-kind forum assembles agency professionals for a candid and honest discussion about how to redesign the design industry together.

Click here for all the details.


Package Design Matters Conference

With an overarching ideology of Community. Collaboration & Culture, Package Design Matters Conference focuses on design’s strategic business value through highly-relevant content and unique networking experiences specifically tailored to senior consumer-facing brand owners and agency leaders.

11:00 AM - 1:00 PM
Jay Peters, Managing Director PARK USA & Grow USA

Designed exclusively for our PDMC Sponsors, this one-of-a-kind pre-event workshop provides inspiration and insight on how to enhance relationships with today’s C-Suite and senior business leaders.

This exclusive workshop will explore how to better navigate, understand and collaborate more effectively with senior business decision makers (marketing & design) within brand owner organizations, and explores how
to sell the value proposition to make sure your company has a seat at the table early in the process.

Includes a hand-on interactive exercise, hosted by Jay Peters, design management educator and business developer at Grow.

4:15 PM - 5:00 PM
Claire Walsh, Advisory strategist, Stylus

This session will give an overview of the 24 key themes that will shape 2017, making connections between common threads impacting on consumer lifestyle, product and engagement. You’ll learn ways to anticipate and and respond to key consumer shifts, where to draw inspiration from the compelling product development and how to track emerging marketing and retail strategies to engage future consumers.

It will offer something for everyone from a wide spread of industries that they can all take something away from.

5:00 PM - 6:00 PM

Newly created for PDMC 2017, the Brand Experience Innovation Zone, is a showcase of best-in-class supplier resources and solutions, offering the innovations in products and services in the areas of Materials, Printing and Conversion, New Technology, and “Agencies to Watch.”

Join us for a glass of wine and guided tours of these zones and come back during designated times to explore innovative resources and solutions designed to maximize shopper engagement and experience while potentially getting to market better faster and cheaper. Please select your tour preference in order of interest on a scale of 1 to 4 with 1 being your top choice and 4 being the least.

New Materials – Learn about the latest innovations in the brand design toolbox for creating more engaging brand experiences.
New Technologies – Meet with best in class solutions providers who will discuss new and emerging technologies for creating more relevant brand experiences that drive better business results.
Innovations in Printing and Converting – Explore new technologies in printing, including digital printing and other solutions that offer more relevant and personalized shopper experiences, while getting to market bester, faster and cheaper.
Agencies to Watch – Hear from thought leaders from best in Class Agency, brand Consultancies, design and research firms that can partner on insights, product and brand design strategy and execution that deliver better brand experiences and results.

6:00 PM - 7:30 PM

Join us for drinks, hors d’oeuvres and hellos as the Package Design Matters Conference officially kicks off for 2017.

Wednesday, January 25


6:00 AM - 6:45 AM

New this year, PDMC is offering attendees an opportunity to kick-start their day with a morning yoga session. Strengthen and awaken your body and mind to prepare for the day ahead in this 30 minute session – all experience levels are welcome! Be sure to reserve your spot for Wednesday Morning Yoga during the registration process and don’t forget to pack your fitness clothing!

7:30 AM - 8:30 AM

Newly created for PDMC 2017, the Brand Experience Innovation Zone is a showcase of best-in-class supplier resources and solutions, offering the innovations in products and services in the areas of Materials, Printing and Conversion, New Technology, and “Agencies to Watch.” Explore innovative resources and solutions designed to maximize shopper engagement and experience while potentially getting to market better faster and cheaper.

New Materials – Learn about the latest innovations in the brand design toolbox for creating more engaging brand experiences.
New Technologies – Meet with best in class solutions providers who will discuss new and emerging technologies for creating more relevant brand experiences that drive better business results.
Innovations in Printing and Converting – Explore new technologies in printing, including digital printing and other solutions that offer more relevant and personalized shopper experiences, while getting to market bester, faster and cheaper.
Agencies to Watch – Hear from thought leaders from best in Class Agency, brand Consultancies, design and research firms that can partner on insights, product and brand design strategy and execution that deliver better brand experiences and results.

8:30 AM - 9:30 AM
riCardo Crespo, Creative Ronin and Provocateur

The 2017 Package Design Matters Conference educational program will be kicked off with an opening keynote by riCardo Crespo. A globally seasoned executive creative, Crespo continues to deliver his passion for excellence to many high-profile consumer-facing brands through his integrated strategic plans and one-voice branded communications.

Crespo’s prolific tenure has included the pivotal role of senior vice president, global creative chief for 20th Century, the chief creative post at Mattel Inc., and several other executive creative roles. Crespo will share the knowledge gained while becoming a samurai in the design and branding field and why he believes in intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling communication.

9:45 AM - 10:30 AM
Nathan Hendricks, Chief Creative Officer, LPK
Eric Quint, Chief Design Officer, 3M Company
Mauro Porcini, Chief Design Officer, Pepsico
Deborah Dawton, Chief Executive, Design Business Association

Deborah Dawton, chief executive of the Design Business Association, leads this panel discussion about how to build brand and agency relationships and why collaborative relationships leads to more effective design. The panel discussion to be developed by Dawton will include design executives in the C-Suite or similar levels in multiple design-focused consumer-facing organizations.

10:45 AM - 11:30 AM
Natalie Nixon, PhD, Director, Strategic Design MBA, Philadelphia University
Tony Neary, Associate Creative Director, Interbrand
Rick Parra, Director Multicultural Growth & Strategy - Retail, Nielsen
Tysonn Betts, Associate Design Director, Procter & Gamble
Elenita Morris, President, The Clientist

This panel discussion created by Tysonn Betts of Procter & Gamble explores the importance of demographic diversity and a culture of inclusion. Betts will share his passionate work on how greater diversity breeds different thinking and, in turn, better thinking delivers better design. Betts leads the discussion with an expert panel chosen from his colleagues at P&G and one of its long-time agency partner in addition to other experts in the Package Design community.

10:45 AM - 11:30 AM
David Jaggi, Director of global strategic initiatives
Tom Newmaster, Design instructor at Pennsylvania College of Art and Design, and independent creative director
Chris Funk, Marketing Product Manager – Outdoor, Zippo Manufacturing Company
Lisa Cody, VP Marketing Services, Newell Brands (Jarden Group)

The impact of the creative brief and RFPs on the package design process is anything but small. Experts from both sides of the fence will discuss the RFP, project quote and creative brief, and how we can improve these vehicles for kicking off collaborative relationships and preserve design values at a time when nearly everything is being commoditized.

11:30 AM - 12:15 PM
Grant McCracken, Author and Anthropologist

Grant McCracken Ph.D. brings his anthropologist viewpoints on the intersection of culture and commerce as both are rapidly evolving. In this session, the first of a two-part series from McCracken, he will explore the opportunities for brands who recognize the rapidly changing and diverse consumer base and their preferences in product and brand experiences. McCracken specifically asked to create this overview session not only as a standalone presentation on the subject, but also in preparation for an interactive workshop, taking place January 26, that helps brand and design executives apply the session learnings to their businesses and create next step plans for their teams upon their return.

12:30 PM - 1:30 PM

Newly created for PDMC 2017, the Brand Experience Innovation Zone is a showcase of best-in-class supplier resources and solutions, offering the innovations in products and services in the areas of Materials, Printing and Conversion, New Technology, and “Agencies to Watch.” Explore innovative resources and solutions designed to maximize shopper engagement and experience while potentially getting to market better faster and cheaper.

New Materials – Learn about the latest innovations in the brand design toolbox for creating more engaging brand experiences.
New Technologies – Meet with best in class solutions providers who will discuss new and emerging technologies for creating more relevant brand experiences that drive better business results.
Innovations in Printing and Converting – Explore new technologies in printing, including digital printing and other solutions that offer more relevant and personalized shopper experiences, while getting to market bester, faster and cheaper.
Agencies to Watch – Hear from thought leaders from best in Class Agency, brand Consultancies, design and research firms that can partner on insights, product and brand design strategy and execution that deliver better brand experiences and results.

2:00 PM - 5:00 PM

It’s the “un-conference” feel that makes Package Design Matters Conference a one-of-a-kind event. PDMC’s unique activities and excursions allow attendees to meet and mingle with other talented and inspiring colleagues. On Wednesday from 2:00 – 5:00 PM attendees have a unique opportunity to connect with peers during an off-site excursion, all while exploring the beautiful locale! See below for our 2017 off-site networking excursions and be sure to select which opportunity you’d like to participate in during the registration process:

GOLF SCRAMBLE AT RAPTOR BAY GOLF GOURSE

Just a trolley ride away from the Hyatt Regency Resort & Spa, the Raptor Bay Golf Club is the perfect locale to experience panoramic views, lush landscaping and refreshing water features, while being paired with other brand owners in a fun scramble networking event.

CATAMARAN SAILING
Hop aboard the 53-foot catamaran and prepare to sail away and explore the beauty of Naples, Florida as you coast through the canals of the upscale Port Royal neighborhood and then venture out into the open sea in search of dolphins.

ESTERO BAY ECO SIGHT-SEEING CRUISE

Cruise the pristine waters of beautiful Estero Bay, where you’ll have a chance for some up close and personal dolphin encounters, as well as a tour of unique mangrove islands and lush bird rookeries, all while networking with fellow brand owners, retailers and agency leaders.

6:00 PM - 7:00 PM

Newly created for PDMC 2017, the Brand Experience Innovation Zone is a showcase of best-in-class supplier resources and solutions, offering the innovations in products and services in the areas of Materials, Printing and Conversion, New Technology, and “Agencies to Watch.” Explore innovative resources and solutions designed to maximize shopper engagement and experience while potentially getting to market better faster and cheaper.

New Materials – Learn about the latest innovations in the brand design toolbox for creating more engaging brand experiences.
New Technologies – Meet with best in class solutions providers who will discuss new and emerging technologies for creating more relevant brand experiences that drive better business results.
Innovations in Printing and Converting – Explore new technologies in printing, including digital printing and other solutions that offer more relevant and personalized shopper experiences, while getting to market bester, faster and cheaper.
Agencies to Watch – Hear from thought leaders from best in Class Agency, brand Consultancies, design and research firms that can partner on insights, product and brand design strategy and execution that deliver better brand experiences and results.

7:00 PM - 9:00 PM

This evening event will showcase and celebrate winners of the PAC Global Leadership Awards and Package Design’s own Brand Leaders and Rising Stars. In partnership with PAC, Packaging Consortium.

Thursday, January 26

7:30 AM - 9:00 AM

Start off your day with breakfast (served 7:30 – 8:45 AM) and join in engaging conversation with your peers as our subject matter experts lead  PDMC’s timely Roundtable discussions.

Roundtable discussions will take place 8:00 – 9:00 AM. Select from these topics during the registration process:

 

      • Design Effectiveness / Design ROI
      • Designing for Kids and Family
      • Diversity in Design
      • Women in Design
      • Digital Printing for Packaging
      • Mega-Trends Impacting Design and Innovation
      • More Effective Supply Chain Collaboration
      • Sustainability/ Social Responsibility
      • Having A Seat at the Business Strategy Table – Creative Confidence
      • Digital Asset Management – Workflow Solutions and Driving Better Business Results
      • Color
      • Omni-Channel Brand Design Strategy
9:00 AM - 9:45 AM
Drew Neisser, Author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing

Our second-day keynote will be led by the author of “The CMO’s Periodic Table: A Renegade’s Guide to Marketing” Drew Neisser, who will share the knowledge gained from relationships with the senior marketers at top consumer-facing brands. In his book, Neisser interviewed more than 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. His reflections on the fundamental diversity of challenges and subsequent solution sets deployed by each become a compendium of elements that every marketer has or will need to examine in the very near future. Inspired by the classic organization of the chemical elements, Neisser organized his learnings into a strong research and strategy tool.

Now Neisser looks at how marketing is at war with itself right now as powerful data-driven tools hide the need for artful idea-driven marketing communications. In this presentation, Neisser will acknowledge the power of these new weapons while startling the audience with their limitations, proving that the spoils of war will still go the brands fueled by meaningful ideas.

10:00 AM - 10:45 AM
Robert Zarko, President, Ship Bottom Brewery
Bill Goodwin, Founder & Creative Director, Goodwin Design Group
Marianne Klimchuk, Professor and Associate Chairperson - Packaging Design, Fashion Institute of Technology (FIT)
Steve Lamoureux, SVP of Product Innovation, Design Solutions, NIELSEN

A panel discussion that includes Steve Lamoureux, senior vice president of product innovation, Design Solutions at Nielsen, and independent craft beer brands will look at how these brands are exploding despite a crowded and fragmented category. Attendees will gain insights into how to tap into consumers’ desires for authentically artisan products while competing with brands with large, powerful marketing budgets.

10:00 AM - 10:45 AM
Grant McCracken, Author and Anthropologist

This workshop, which is the second part of a two-part series by Grant McCracken, offers a hands-on, interactive opportunity to optimize marketing and branding campaigns for modern American consumers. We will look at the changing role of ethnic identity, especially at a time when an increasing numbers of consumers are multi-ethnic; modern attitudes toward convenience versus craft; and more.

10:45 AM - 11:30 AM
Brent Nelson, Senior Manager, Packaging - Sustainability, Amazon

Join Brent Nelson, senior manager, packaging and sustainability at Amazon, during his Thursday morning session, Digital Moment of Truth: Designing Packaging for e-Commerce, where he will share the journey of a package through online fulfillment and help marketers and designers understand how e-Commerce is driving a brand shift. He will also outline Amazon’s strategy to help consumer-facing brands design packaging for e-commerce that reduces waste and minimizes damage.

10:45 AM - 11:30 AM
Steve Lamoureux, SVP of Product Innovation, Design Solutions, NIELSEN

Approximately 70% of beverage alcohol decisions are made at the shelf—which means there’s a significant opportunity for brands to influence consumers in this critical decision-making moment through effective package design. This session will feature new consumer research from Nielsen, including an evaluation of leading craft beer designs and best practices for all brands looking to develop packaging that grabs consumers’ attention and ultimately moves them to purchase.

The session will cover:

  • The impact of package design — how much power does it have to help or hurt a brand?
  • Key requirements for high-performing designs
  • Most preferred designs within the craft beer category
  • Category-specific “dos” and “don’ts” for package design
  • Best practices for capturing attention, conveying specific personality profiles and driving purchase, supported by specific industry examples
11:30 AM - 12:15 PM
Agatha Achindu, Founder, Yummy Spoonfuls
Camila Alves, Co-founder, Yummy Spoonfuls

Entrepreneur, chef and healthy living expert Agatha Achindu and model, entrepreneur, and fashion and lifestyle expert Camila Alves tell the story of the expansion of Yummy Spoonfuls.
Yummy Spoonfuls is the brainchild of Achindu, who struggled to find meals for her young son, Jared-Zane, that were as delicious and nutritious meals as fresh organic foods from the meals she ate as a child from her family’s gardens and local markets in Cameroon. The brand is now the shared passion of Achindu and Alves, who was born and raised in Brazil to a family of farmers where she grew up with a strong connection to the taste and aroma of food made using only fresh-picked ingredients.

Both women have become sought-after experts, Achindu is a sought-after baby food expert who has appeared on CNN, Fox Business News, Essence.com, CBS, Style Network, People.com and more. Alves is not only a TV personality (she co-hosted the Food Network’s “Kids BBQ Championship,” which started airing May 2016) and model. Alves has also become a well-known lifestyle expert, sharing her personal insights and tips on the Today show, Rachel Ray, The Chew and The Talk.
Achindu and Alves are also strong believers in collaboration and will be using the 2017 Package Design Matters Conference as a platform to discuss the importance of collaboration in their business’ success and to overall brand success.

12:30 PM - 1:30 PM

We’ll wrap up 2017 Package Design Matters Conference with our Closing Lunch, and a last chance to explore the Brand Experience Innovation Zone. Newly created for PDMC 2017, the Brand Experience Innovation Zone is a showcase of best-in-class supplier resources and solutions, offering the innovations in products and services in the areas of Materials, Printing and Conversion, New Technology, and “Agencies to Watch.” Explore innovative resources and solutions designed to maximize shopper engagement and experience while potentially getting to market better faster and cheaper.

New Materials – Learn about the latest innovations in the brand design toolbox for creating more engaging brand experiences.
New Technologies – Meet with best in class solutions providers who will discuss new and emerging technologies for creating more relevant brand experiences that drive better business results.
Innovations in Printing and Converting – Explore new technologies in printing, including digital printing and other solutions that offer more relevant and personalized shopper experiences, while getting to market bester, faster and cheaper.
Agencies to Watch – Hear from thought leaders from best in Class Agency, brand Consultancies, design and research firms that can partner on insights, product and brand design strategy and execution that deliver better brand experiences and results.
offering innovative ideas on maximizing shopper engagement, as well as products and services that could potentially save millions of dollars in the supply chain.