Packaging as the Brand Narrator

A recent Harris poll showed that 78% of adults have wanted more information than what currently appears on product packaging. Moreover, 75% of adults are more likely to research and purchase online when they don’t get the information they need. For the past few years, a popular means for delivering additional information to customers has been the QR code, the ubiquitous scannable symbol characterized by its distinctive black and white square design, which uses up valuable real estate on packages….


Enhancing Your ROI on Packaging Design by Taking Advantage of the Research & Development Tax Credit

Does your company design, develop and/or manufacture packaging-related products in the U.S.? Do any of your employees experiment with new materials, equipment, designs, automation technologies or packaging systems? Do you invest resources toward optimizing production techniques or processes? There are hundreds of examples in the packaging design industry: 3D Printing, developing tools to conduct permeation analysis and testing, improved designs, enhancing the readability of labels and developing product safety enhancements. If any of this describes what you do, your company may qualify…


I Know You’re Looking at Me

Observation is Mutual Between Brands and Consumers The Package Design Matters Conference is just around the corner, and we’re getting very excited to hear what our expert speakers have to say on some of the subjects that are top of mind to the strategic design and brand development industry – subjects like relevance, culturalizing strategic design, consumer research and today’s branding practices. So we decided to pick their brands – whoops, I mean brains. Their responses make for a great…


Top Design Minds Converge

At D Event + Design Firm Leadership Summit… There is really no other way to describe these two pre-conference events. The estimated market cap of the company’s represented at The D Event in 2015 event exceeded $370 billion dollars. The D Event is where the top design minds of the largest CPG companies in the world come together, literally. And many people may not realize this, but 2016 will be the eighth year of D. John Miziolek and John Gleason…


Plenty to Inspire Everyone

BonitaSprings

If a conference is going to be held in January, it better be in an enticing spot. The Hyatt Regency Coconut Point Resort and Spa in Bonita Springs, Florida, has been chosen for the upcoming Package Design Matters Conference. But we didn’t choose just any old map dot. The area offers a lot of attractions and activities, and logistically, it’s an easy trek for a majority of our attendees. Most major cities offer a direct flight to the Fort Myer’s…


The Industry Is Buzzing

The Package Design Matters Conference team is hard at work preparing for the 2016 event. We received great feedback about the 2015 event that has inspired different activities and unique adds to the agenda. We’ve also attracted the attention of other design industry organizations. the Design Business Association (DBA) and PAC, Packaging Consortium, are teaming up with PDMC to host an awards gala as part of the conference that will recognize award winners from all three of the organizations’ awards…


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