Nielsen is a global information, data and measurement company. At the Nielsen Innovation Practice, we know that effective package design is a key element of winning at the first moment of truth: the point of sale. Our Design Solutions help brands maximize their return on design—by enabling broader creative exploration early in the design process and by providing more robust, objective consumer input to identify design routes that will deliver the greatest sales impact. Our approach optimizes outcomes for clients while respecting and enabling the expertise of their creative agencies. For more information, visit